How To Make A Strong Presentation

As a director of a media agency, I often prepare presentations about media strategies for clients. To me, each presentation is a separate story with its own scenario and chain of thoughts.

Sometimes my colleagues or partners send me presentations about commercial offers or just their draft versions. I open them and see a free PowerPoint template, minimal effort, boring and unpresentable. First thing that comes to mind is that the presenter didn’t take the time to prepare a presentation because it is not valuable to him/her, hence the presentation sort of automatically becomes invaluable to me as well. I’m no longer really interested in its content.
The packaging of your offer matters! And it’s not only about the design but also about getting the point across.

Recently, I gave a short training to my team about how to make strong presentations. Sharing it with you now :)

Why are we too lazy to make stunning presentations?

Motivation

Often, those who make presentations don’t really understand the effect of their work or don’t fully see its value. In some cases, they don’t even believe in the success of the presentation, fail to stress the key points and/or conduct proper audience analysis for the best content creation.
The…